PR Trends

The public relations industry is one that unlike and like other industries, always changing with the times, rapidly and so to say always be on top of everything. The industry has so many influencers but the most importantly being its public and audience. So to stay on top and to have fore sight with your audience being able to read, identify and foresee trends both within the industry and out is a fundamental skill that all PR practitioners have to possess.  Here is link to a great article by the PRSA highlighting the issue titled 11 public relations trends, Enjoy.