How Important is Social Media?????

While we all know what a phenomenon Facebook, Twitter, YouTube, Blogs and most other social media sites have become the idea of New and Social Media as a course was quite weird for me. So as a student my natural reaction was to look into how these sites will impact and affect me going into the PR industry.

So as the popularity of social media grows more and more organizations and corporations have began to utilize it more and more to reach their public and establish more of a conversation with their audience or public. Recent studies have shown that if Facebook were a country it would be the fourth largest in the world with more than 500 million users and more than half of its users logging in every day Facebook has become a phenomenon and has shot social media into the forefront of the PR industry.

So how important in social media? with companies and corporations pumping money into its new media budgets for obvious reasons such as direct, engaging conversation with its audience. Social media I believe is very important to any corporation or organization right now that wants or needs to have a presence or resonate with its public and audience. The days of one way information communication are over.