Monitoring Social Media

A great phenomenon sweeping almost every industry including the PR industry is social media. While new and social media campaigns have definitely been on the rise what a lot of people don't know is how to measure and monitor the success of a social media campaign. Earlier during the semester I had to monitor an organization or company.

While doing that assignment I really looked into what it takes to measure a successful social media campaign and the tools used to measure activity. While most people will look into simple things such as retweets on twitter and likes on Facebook there is so much more. Sites that have been created to measure activity such as:



Tweetfeel
RSS feeds
Tweetstats
Twitter Sentiment
Retweet Rank
Goggle Alerts

And many more one being social mention, its a site that allows you to know what is being said about you and its sources and statistics.   The ultimate point is this social media campaigning and monitoring looks and things such as engagement and resignation with its audiences


Here is a really cool video by Laura Roeder about social mention.