What is political communication and what is government PR? if you asked me that question before our lecture with Pam Williams I would have probably told you they were one in the same. But here are some fundamental differences in the both:
Political Communication
Political party
Influences voters
Political choice (democracy)
Funded through party donations
Partisan, persuasive
Party faithful
A great example of political communication and one that revolutionized political communications forever was the Obama 2008 presidential campaign. If there was ever a formula that could be given to potential candidates President Barack Obama got it right and perfected it with his campaign, YES WE CAN!
While Government PR is:
Government = party in power
Influences citizens
Rights and responsibilities
Funded by taxpayer
Inclusive, informative, non partisan
Civil servants
So pretty much it's the before and after, political communication involves campaigning, everything that a potential candidate does or his/her party before the candidate is elected or prior to the elections while government communication is all about the media management, image management, internal communications and information management.
As President Barack Obama puts his bid in for the 2012 elections I will definitely be watching to see how he goes about it the second time around.
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