Wednesday, April 13, 2011

My viral video campaign

In my new and social media class we were given the task of putting together a viral media campaign. The assignment was to create a campaign and make a video about it. I decided to do my fictional campaign on Glo mobile, West Africa's biggest mobile provider launching special low-cost international calling to West Africa from the UK. To launch the service and creat awareness a concert sponsored by Glo starring some of Nigeria's hottest artists such as MI and Jesse Jagz will be held at the O2 arena in London. I called the campaign "Reach your World" modeled after Glo mobiles real slogan "Rule your World."

While in Lagos I was able to track down Jesse and being the great sport that he is, he agreed to help me out with my project. Here is my finished project hope you like it.

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